In order to create a platform for undergraduate students nationwide to exhibit their expertise of digital marketing, Marketing and International Business Club of North South University (NSU MIBC) is launching MarXcellence, the biggest online digital marketing competition in the country as of date. In line with the theme of the event, “Set Forth Your X-Factor,” MarXcellence invites enthusiasts from every public and private university in the country to face unique challenges and have the opportunity to familiarize themselves with the corporate world. On the event, Mr. Arman Kabir Mahid, President of MIBC, says “MarXcellence’s guiding mission is to give its participants the platform to showcase their skills and aptitude in digital marketing, and as the competition’s theme goes, we want participants to set forth their X-Factor. We aim to give participants real-life experience and the opportunity to link up with the corporate world,”. Founded on July 2nd, 2019, MIBC is the only student club operating under the largest department of North South University, the Department of Marketing and International Business. Since the inception of the club, every single event held so far has successfully lived up to the club’s motto, “Envision Beyond Borders.” Within the very first year, MIBC partnered with various multinational corporations and held several seminars and events. As the world shifts to the virtual realm due to the COVID-19 pandemic, MIBC has taken the initiative to host this grand digital marketing event fully online from December 18th to January 31st. To motivate undergraduate students across the nation to participate, registration for MarXcellence is completely free, and will be open online from December 18th until December 31st. The event comprises three rounds and two workshops. Each round will test participants’ knowledge on real-life based marketing case problems and develop their skills in three key aspects of marketing – promotion, sales and branding. Workshops are situated in between rounds for participants to directly interact with and learn from top digital marketing specialists from across the country. After the first two rounds, the finalists will face a unique challenge in the final round. The first, second and third place winners will receive prize money of 80,000 BDT, 50,000 BDT, and 30,000 BDT, respectively. The winning team will also get the exclusive opportunity of landing a top corporate internship with MIBC’s partners. AH