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Facebook’s new blood donation feature in Bangladesh

Rtv online desk

  22 Jan 2018, 00:00

Social networking giant Facebook is set to roll out a new feature in Bangladesh to help people in need of blood by connecting them directly to blood donors.
Bangladesh is the second country after India where Facebook is coming up with the toll to make it easy for people to find blood and bring the blood donors, blood recipients and organizations together more efficiently. Reports UNB.
Facebook Product Manager, Health, Hema Budaraju said, ‘Starting on Tuesday, people using Facebook in Bangladesh will be able to sign up to be blood donors. To sign up, people can edit their profiles to let others know that they’re willing to donate blood or visit facebook.com/donateblood.’
To help encourage participation, she said they will show a message in news feed or people can edit their profiles to sign up.
She said, ‘All information will remain private and set to Only Me by default, but people can choose to share their donor status more widely. This feature will be available on Android, iOS and www.’
In the next few weeks, Hema said they will make it further easier for people and organizations, such as blood banks and hospitals, to connect with blood donors on Facebook.
According to WHO, she said Bangladesh is one of the 71 countries in the world which is facing the shortage of safe blood supply.
Besides, Hema said, people in Bangladesh have been making thousands of posts on Facebook looking for blood donors while more than 14 hundred blood donation groups working to help blood recipients during emergency.
Using the new feature here, Hema said when people need blood they will be able to create special posts to spread the word.
She said, ‘Facebook will automatically notify blood donors who may be nearby to help. Donors can then review the request and, if they wish to respond, contact the requester directly through a phone call.’
But the requester will not be able to see any information about the donor, unless the donor explicitly provides it when he or she replies.
Besides, she said, when hospitals and any other organizations want to set up any blood donation camp, they will be able to create an event on Facebook, and it will send notification to nearby blood donors so that they can donate blood.
Facebook Program Head, South Asia, Ritesh Mehta said that they are launching the feature in Bangladesh as it is one of the top three disaster-prone countries in the world.
AH

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